What is the company's size? (Annual sales and employees)
What industry is the company in?
Trademark applications show the products and services that Cargill is developing and marketing.
Cargill's new tradmarks suggest it is investing in R&D and marketing, while expanding into new products or markets.
Trademarks may include brand names, product names, logos and slogans.
SUBLI'MOS Botanical extracts for use in making cosmetics; Raw materials for the formulation of cosmetic products; Chemical substances, chemical materials and chemical preparations, and natural elements; Gelling agents; citrus fibers for use in the composition of personal care and/or cosmetic product
WAVEPURE Alginates for the food industry; Ingredients for use as a thickener, stabilizer and gelling agent in the manufacture of foods and beverages
Determine whether Cargill grew or shrank during the last recession. This is useful in estimating the
financial strength and credit risk of the company.
Compare how recession-proof Cargill is relative to the industry overall.
While a new recession may strike a particular industry, measuring the
industry and company's robustness during the last recession estimates its ability to weather future recessions.
A competitive analysis shows these companies are in the same general field as Cargill, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are in the same general field as Cargill and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.