Note: Electrolux Home Products's revenues are gauged from an analysis of company filings.
Electrolux Home Products's Income Statement (based on Industry Averages)
$ Millions (Industry Average)
Electrolux Home Products Revenue (Sales)
Cost of Goods Sold
Salaries and wages
Other Operating Expenses
Total Operating Expenses
EBIT (Earnings Before Interest and Taxes)
Trademark applications show the products and services that Electrolux Home Products is developing and marketing.
Electrolux Home Products's new tradmarks suggest it is investing in R&D and marketing, while expanding into new products or markets.
Trademarks may include brand names, product names, logos and slogans.
OPTIC WHITES Washing machines for clothes; Washing machines for household purposes; Clothes washing machines; Laundry centers, namely, a clothes washer combined with a clothes dryer
BALANCED DRY Clothes dryers; Electric clothes dryers; Laundry dryers, electric; Laundry drying machines; Laundry centers, namely, a clothes dryer combined with a clothes washer
PURE RINSE Washing machines for clothes; Laundry centers, namely, a clothes washer combined with a clothes dryer
Determine whether Electrolux Home Products grew or shrank during the last recession. This is useful in estimating the
financial strength and credit risk of the company.
Compare how recession-proof Electrolux Home Products is relative to the industry overall.
While a new recession may strike a particular industry, measuring the
industry and company's robustness during the last recession estimates its ability to weather future recessions.
Market Share of Electrolux Home Products's Largest Competitors
A competitive analysis shows these companies are in the same general field as Electrolux Home Products, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to Electrolux Home Products.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
Future Competition: Electrolux Home Products's Fastest Growing Competitors
These companies are in the same general field as Electrolux Home Products and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.