Note: Honest's revenues are gauged from an analysis of company filings.
Honest's Income Statement (based on Industry Averages)
Honest P&L
$ Millions
Revenue (Sales)
Cost of Goods Sold
Gross Profit
Operating Expenses
Advertising
Salaries and wages
Other Operating Expenses
Total Operating Expenses
Operating Income
EBITDA
EBIT (Earnings Before Interest and Taxes)
Net Profit
Investor Activity
Honest has actively raised capital from investors. These investors may include private investors, venture capital firms, or other investment vehicles.
Date
Investors
Percent Raised
Target Size
October 13, 2017
20
90%
$75 MM
Complete list of funding rounds and total amounts in the Company Report
Trademark Applications
Trademark applications show the products and services that Honest is developing and marketing.
Honest's new tradmarks suggest it is investing in R&D and marketing, while expanding into new products or markets.
Trademarks may include brand names, product names, logos and slogans.
Trademark
Date
HONEST HYDROGEL cosmetic creams for skin care; facial cleaners; facial creams; facial lotions; sunscreen creams; eye creams and gels; body care preparations, namely, body sprays, body oils, body creams, eye creams and gels, facial cleaners, body scrubs, facial creams, liquid soaps, body lotion; moisturizing preparations for the skin; non-medicated skin care preparations, namely, moisturizers and toners for skin
09/01/2023
CLEAN CONSCIOUS disinfectant bathroom cleaners; vitamins; disposable swim pants and disposable training pants; baby diapers; disposable baby diapers
06/13/2023
CLEAN CONSCIOUS DIAPERS babies' diapers
09/08/2022
See all trademarks and details in the Full Report.
Market Share of Honest's Largest Competitors
A competitive analysis shows these companies are in the same general field as Honest, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to Honest.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
These companies are in the same general field as Honest and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.