Keebler is classified as operating in the Breakfast Cereal Manufacturing industry, NAICS Code 31123.
Trademark Applications
Trademark applications show the products and services that Keebler is developing and marketing.
Keebler doesn't have any recent trademark applications, indicating Keebler is focusing on
its existing business rather than expanding into new products and markets.
Trademarks may include brand names, product names, logos and slogans.
Trademark
Date
CHOCOWAVE Cookies
10/31/1997
HEADS AND TAILS crackers
09/26/1997
SNACKIN' GRAHAMS crackers, cookies, wafers, biscuits and cracker sandwiches
03/20/1997
See all trademarks and details in the Full Report.
Market Share of Keebler's Largest Competitors
A competitive analysis shows these companies are in the same general field as Keebler, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to Keebler.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
These companies are in the same general field as Keebler and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.