Note: Ole Smoky Distillery's revenues are gauged from an analysis of company filings.
Ole Smoky Distillery's Income Statement (based on Industry Averages)
$ Millions (Industry Average)
Ole Smoky Distillery Revenue (Sales)
Cost of Goods Sold
Salaries and wages
Other Operating Expenses
Total Operating Expenses
EBIT (Earnings Before Interest and Taxes)
Trademark applications show the products and services that Ole Smoky Distillery is developing and marketing.
Ole Smoky Distillery's new tradmarks suggest it is investing in R&D and marketing, while expanding into new products or markets.
Trademarks may include brand names, product names, logos and slogans.
OLE SMOKY TENNESSEE MOONSHINE APPLE PIE GINGER Alcoholic beverages, except beer
OLE SMOKY TENNESSEE MOONSHINE BLACKBERRY LEMONADE Alcoholic beverages, except beer
OLE SMOKY TENNESSEE MOONSHINE MOUNTAIN MULE Alcoholic beverages, except beer
Determine whether Ole Smoky Distillery grew or shrank during the last recession. This is useful in estimating the
financial strength and credit risk of the company.
Compare how recession-proof Ole Smoky Distillery is relative to the industry overall.
While a new recession may strike a particular industry, measuring the
industry and company's robustness during the last recession estimates its ability to weather future recessions.
Market Share of Ole Smoky Distillery's Largest Competitors
A competitive analysis shows these companies are in the same general field as Ole Smoky Distillery, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to Ole Smoky Distillery.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
Future Competition: Ole Smoky Distillery's Fastest Growing Competitors
These companies are in the same general field as Ole Smoky Distillery and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.