Reckitt Benckiser Revenue, Growth & Competitor Profile

DBA RECKITT BENCKISER INC. GENERAL PENSION MASTER TRUST
DBA RECKITT BENCKISER SSL AMERICAS, INC

Company Profile & Annual Report for Reckitt Benckiser

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Reckitt Benckiser Fast Facts

Revenue	Over $500 million    See Exact Annual Revenue
Employees	Over 1,000Exact Company Size
Primary Industry	3256 Soap, Cleaning Compound & Toilet Preparation Manufacturing
Additional NAICS Codes	325412 Pharmaceutical Preparation Manufacturing 4246 Chemical & Allied Products Merchant Wholesalers
Address	399 Interpace Pkwy Parsippany, NJ 07054

Note: Revenues for privately held companies are statistical evaluations.


Reckitt Benckiser's Annual Report & Profile shows critical firmographic facts:

• What is the company's size? (Annual sales and employees)
  • Reckitt Benckiser's annual revenues are Over $500 million (see exact revenue data)
• What industry is the company in?
  • Reckitt Benckiser is classified as operating in the Soap, Cleaning Compound & Toilet Preparation Manufacturing industry, NAICS Code 3256.

Reckitt Benckiser Annual Revenue and Growth Rate

Reckitt Benckiser	Revenue Est. ($ Million)	Growth Rate (%)	# Employees
2023	Over $500 million Details in Premium Report
2022
2021
2020
2019

1-Year Growth Rate: 3-Year Growth Rate (CAGR):

Note: Reckitt Benckiser's revenues are gauged from an analysis of company filings.

Reckitt Benckiser's Income Statement (based on Industry Averages)

Reckitt Benckiser P&L	$ Millions
Revenue (Sales)
Cost of Goods Sold
Gross Profit
Operating Expenses
Advertising
Salaries and wages
Other Operating Expenses
Total Operating Expenses
Operating Income
EBITDA
EBIT (Earnings Before Interest and Taxes)
Net Profit

Trademark Applications

Trademark applications show the products and services that Reckitt Benckiser is developing and marketing. Reckitt Benckiser's new tradmarks suggest it is investing in R&D and marketing, while expanding into new products or markets. Trademarks may include brand names, product names, logos and slogans.

Trademark	Date
AIR WICK VIBRANT Air freshening preparations, namely, household air deodorants; air purifying preparations; household and room deodorants; preparations for neutralising odours in carpets, textiles and in the air; automobile deodorizers	04/06/2023
LYSOL GERM-CAST Downloadable applications, widgets or plugins for computers, smartphone and other connected devices, all for providing information about germs and home care products; downloadable computer and smartphone software for the provision of information in relation to germs and home care products via personal assistant devices	10/11/2021
SMART DISPENSE SYSTEM All-purpose disinfecting preparations, hard surface sanitizing preparations, disposable wipes impregnated with a disinfectant for use on hard surfaces	06/03/2021

See all trademarks and details in the Full Report.

Market Share of Reckitt Benckiser's Largest Competitors

A competitive analysis shows these companies are in the same general field as Reckitt Benckiser, even though they may not compete head-to-head. These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines. The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies. Competitive advantage comes from offering better pricing or superior products/service.

Company	Headquarters	Revenue ($ MM)
PROCTER & GAMBLE COMMERCIAL	Cincinnati, OH	100
COLGATE-PALMOLIVE	New York, NY	47
ECOLAB	Saint Paul, MN	27
VALVOLINE	Lexington, KY	20
L'OREAL USA	Berkeley Heights, NJ	14
UNILEVER UNITED STATES	Englewood Cliffs, NJ	12
HENKEL OF AMERICA	Stamford, CT	11
CLOROX	Oakland, CA	9
RECKITT BENCKISER	Parsippany, NJ	7

Nearby Competitors

These companies are similar in business line and location to Reckitt Benckiser. While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.

Company	Headquarters	Revenue ($ MM)
RECKITT BENCKISER	Parsippany, NJ	100
MANE USA	Parsippany, NJ	23
CONTRACT FILLING	Cedar Grove, NJ	2
PENETONE	Clifton, NJ	1
EASTERN GLASS RESOURCES	Harrison, NJ	0
QUALITY COSMETICS	South Plainfield, NJ	0

Future Competition: Reckitt Benckiser's Fastest Growing Competitors

These companies are in the same general field as Reckitt Benckiser and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.

Company	Revenue ($ MM)