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Company Profiles: Revenue, Growth, Competition

Reckitt Benckiser Revenue, Growth & Competitor Profile

DBA RECKITT BENCKISER INC. GENERAL PENSION MASTER TRUST
DBA RECKITT BENCKISER SSL AMERICAS, INC
Last updated:

Company Awards

Fast Growing
Fastest Growing
Big Fish
Big Fish
Brain Power (IP)
Patent/Trademark IP
 

Company Profile & Annual Report for Reckitt Benckiser

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Reckitt Benckiser Fast Facts

RevenueOver $500 million    See Exact Annual Revenue
EmployeesOver 1,000Exact Company Size
Primary Industry3256 Soap, Cleaning Compound & Toilet Preparation Manufacturing
Additional NAICS Codes325412 Pharmaceutical Preparation Manufacturing
4246 Chemical & Allied Products Merchant Wholesalers
Address399 Interpace Pkwy
Parsippany, NJ 07054

rb.com
Note: Revenues for privately held companies are statistical evaluations.


Reckitt Benckiser's annual revenues are Over $500 million (see exact revenue data) and has Over 1,000 employees. It is classified as operating in the Soap, Cleaning Compound & Toilet Preparation Manufacturing industry.


Reckitt Benckiser's Annual Report & Profile shows critical firmographic facts:
  • What is the company's size? (Annual sales and employees)
  • What industry is the company in?

Reckitt Benckiser Annual Revenue and Growth Rate

Reckitt Benckiser Revenue Est.
($ Million)
Growth Rate (%)# Employees
2023 Over $500 million

Details in Premium Report
2022
2021
2020
2019


1-Year Growth Rate:
3-Year Growth Rate (CAGR):
Premium Report

Note: Reckitt Benckiser's revenues are gauged from an analysis of company filings.



Reckitt Benckiser's Income Statement (based on Industry Averages)

$ Millions
(Industry Average)
Reckitt Benckiser Revenue (Sales) Reckitt Benckiser Premium Report
Cost of Goods Sold
Gross Profit

Operating Expenses
Advertising
Salaries and wages
Other Operating Expenses
Total Operating Expenses
Operating Income
EBITDA
EBIT (Earnings Before Interest and Taxes)
Net Profit
 


Trademark Applications

Trademark applications show the products and services that Reckitt Benckiser is developing and marketing. Reckitt Benckiser's new tradmarks suggest it is investing in R&D and marketing, while expanding into new products or markets. Trademarks may include brand names, product names, logos and slogans.

Trademark Date
AIR WICK VIBRANT
Air freshening preparations, namely, household air deodorants; air purifying preparations; household and room deodorants; preparations for neutralising odours in carpets, textiles and in the air; automobile deodorizers
04/06/2023
LYSOL GERM-CAST
Downloadable applications, widgets or plugins for computers, smartphone and other connected devices, all for providing information about germs and home care products; downloadable computer and smartphone software for the provision of information in relation to germs and home care products via personal assistant devices
10/11/2021
SMART DISPENSE SYSTEM
All-purpose disinfecting preparations, hard surface sanitizing preparations, disposable wipes impregnated with a disinfectant for use on hard surfaces
06/03/2021

See all trademarks and details in the Full Report.


Recession Risk

Determine whether Reckitt Benckiser grew or shrank during the last recession. This is useful in estimating the financial strength and credit risk of the company. Compare how recession-proof Reckitt Benckiser is relative to the industry overall. While a new recession may strike a particular industry, measuring the industry and company's robustness during the last recession estimates its ability to weather future recessions.



Market Share of Reckitt Benckiser's Largest Competitors

A competitive analysis shows these companies are in the same general field as Reckitt Benckiser, even though they may not compete head-to-head. These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines. The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies. Competitive advantage comes from offering better pricing or superior products/service.

Company HeadquartersRevenue ($ MM)
PROCTER & GAMBLE COMMERCIALCincinnati, OH100 
COLGATE-PALMOLIVENew York, NY47 
ECOLABSaint Paul, MN27 
VALVOLINELexington, KY20 
L'OREAL USABerkeley Heights, NJ14 
UNILEVER UNITED STATESEnglewood Cliffs, NJ12 
HENKEL OF AMERICAStamford, CT11 
CLOROXOakland, CA9 
RECKITT BENCKISERParsippany, NJ7 




Nearby Competitors

These companies are similar in business line and location to Reckitt Benckiser. While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.

Company HeadquartersRevenue ($ MM)
RECKITT BENCKISERParsippany, NJ100 
MANE USAParsippany, NJ23 
CONTRACT FILLINGCedar Grove, NJ2 
PENETONEClifton, NJ1 
EASTERN GLASS RESOURCESHarrison, NJ0 
QUALITY COSMETICSSouth Plainfield, NJ0 




Future Competition: Reckitt Benckiser's Fastest Growing Competitors

These companies are in the same general field as Reckitt Benckiser and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.

CompanyRevenue ($ MM)
Reckitt Benckiser Competitors