RECKITT BENCKISER Revenue, Growth & Competitor Profile

DBA RECKITT BENCKISER INC. GENERAL PENSION MASTER TRUST
DBA RECKITT BENCKISER SSL AMERICAS, INC

Company Profile & Annual Report for Reckitt Benckiser

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Reckitt Benckiser Fast Facts

Revenue	Over $500 million    See Exact Annual Revenue
Employees	Over 1,000Exact Company Size
Primary Industry	3256 Soap, Cleaning Compound & Toilet Preparation Manufacturing
Additional NAICS Codes	325412 Pharmaceutical Preparation Manufacturing 33911
Address	399 Interpace Pky Parsippany, NJ 07054 rb.com

Note: Revenues for privately held companies are statistical evaluations.




Reckitt Benckiser's Annual Report & Profile shows critical firmographic facts:

• What is the company's size? (Annual sales and employees)
• What industry is the company in?

Reckitt Benckiser Annual Revenue and Growth Rate

Reckitt Benckiser	Revenue Est. ($ Million)	Growth Rate (%)	# Employees
2021	Details in Premium Report
2020
2019
2018
2017

1-Year Growth Rate: 3-Year Growth Rate (CAGR):

Note: Reckitt Benckiser's revenues are gauged from an analysis of company filings.

Reckitt Benckiser's Income Statement (based on Industry Averages)

	$ Millions (Industry Average)
Reckitt Benckiser Revenue (Sales)
Cost of Goods Sold
Gross Profit
Operating Expenses
Advertising
Salaries and wages
Other Operating Expenses
Total Operating Expenses
Operating Income
EBITDA
EBIT (Earnings Before Interest and Taxes)
Net Profit

Trademark Applications

Trademark applications show the products and services that Reckitt Benckiser is developing and marketing. Reckitt Benckiser's new tradmarks suggest it is investing in R&D and marketing, while expanding into new products or markets. Trademarks may include brand names, product names, logos and slogans.

Trademark	Date
LYSOL GERM-CAST Downloadable applications, widgets or plugins for computers, smartphone and other connected devices, all for providing information about germs and home care products; downloadable computer and smartphone software for the provision of information in relation to germs and home care products via personal assistant devices	10/11/2021
SMART DISPENSE SYSTEM Household cleaning preparations, disposable wipes impregnated with cleaning compounds for cleaning	06/03/2021
KEEPS CLOTHES LOOKING LIKE NEW WOOLITE DARKS WITH EVERCARE PROTECTS FROM FADING PILLING & STRETCHING HE LAUNDRY DETERGENT Laundry detergents; laundry bleach; laundry boosters; laundry whiteners; garment whiteners; laundry additives, namely, laundry blueing, laundry starch, laundry brightener, laundry pre-soak and fabric softeners; laundry stain removers; laundry bleaching preparations; stain removing preparations	05/04/2021

See all trademarks and details in the Full Report.

Recession Risk

Determine whether Reckitt Benckiser grew or shrank during the last recession. This is useful in estimating the financial strength and credit risk of the company. Compare how recession-proof Reckitt Benckiser is relative to the industry overall. While a new recession may strike a particular industry, measuring the industry and company's robustness during the last recession estimates its ability to weather future recessions.

Market Share of Reckitt Benckiser's Largest Competitors

A competitive analysis shows these companies are in the same general field as Reckitt Benckiser, even though they may not compete head-to-head. These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines. The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies. Competitive advantage comes from offering better pricing or superior products/service.

Company	Headquarters	Revenue ($ MM)
COLGATE-PALMOLIVE	New York, NY	100
ECOLAB	Saint Paul, MN	48
VALVOLINE	Lexington, KY	31
UNILEVER UNITED STATES	Englewood Cliffs, NJ	23
VEE PAK	Hodgkins, IL	23
HENKEL OF AMERICA	Stamford, CT	22
L'OREAL USA	Berkeley Heights, NJ	22
CLOROX	Oakland, CA	20
RECKITT BENCKISER	Parsippany, NJ	16

Nearby Competitors

These companies are similar in business line and location to Reckitt Benckiser. While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.

Company	Headquarters	Revenue ($ MM)
RECKITT BENCKISER	Parsippany, NJ	100
MANE USA	Parsippany, NJ	16
DISPOSABLE HYGIENE	Clifton, NJ	7
PENETONE	Carlstadt, NJ	1
DROM INTERNATIONAL	Towaco, NJ	1
A.L. WILSON CHEMICAL	Kearny, NJ	0

Future Competition: Reckitt Benckiser's Fastest Growing Competitors

These companies are in the same general field as Reckitt Benckiser and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.

Company	Revenue ($ MM)