Note: Truist Financial's revenues are gauged from an analysis of company filings.
Trademark applications show the products and services that Truist Financial is developing and marketing.
Truist Financial's new tradmarks suggest it is investing in R&D and marketing, while expanding into new products or markets.
Trademarks may include brand names, product names, logos and slogans.
TRUIST SECUREDOC Design, development, and implementation of software for authenticating digital signatures; electronic signature verification services using technology to authenticate user identity; and E-signature services, namely, providing a website featuring technology that enables users to sign documents electronically
TRUIST TRIO Typeface font recorded on machine readable media; printing font that can be downloaded by means of electronic transmission; downloadable printing font
OFFICIAL BANK OF HEALTHCARE Commercial and personal banking services, insurance, wealth management, real estate loans, equipment financing, and merchant services, all provided to physicians and physician practices
Determine whether Truist Financial grew or shrank during the last recession. This is useful in estimating the
financial strength and credit risk of the company.
Compare how recession-proof Truist Financial is relative to the industry overall.
While a new recession may strike a particular industry, measuring the
industry and company's robustness during the last recession estimates its ability to weather future recessions.
Market Share of Truist Financial's Largest Competitors
A competitive analysis shows these companies are in the same general field as Truist Financial, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to Truist Financial.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
These companies are in the same general field as Truist Financial and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.