Viant Technology Revenue, Growth & Competitor Profile

DBA INTERACTIVE MEDIA HOLDINGS, INC.
DBA SPECIFIC MEDIA INTERACTIVE MEDIA HOLDINGS, INC.
DBA VIANT

Company Profile & Annual Report for Viant Technology

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Viant Technology Fast Facts

Revenue	$100 - $500 million    See Exact Annual Revenue
Employees	100 - 500Exact Company Size
Primary Industry	5418 Advertising & Public Relations
Additional NAICS Codes	54181 Advertising Agencies 54183 Media Buying Agencies
Address	2722 Michelson Drive Irvine, CA 92612

Note: Revenues for privately held companies are statistical evaluations.


Viant Technology's Annual Report & Profile shows critical firmographic facts:

• What is the company's size? (Annual sales and employees)
  • Viant Technology's annual revenues are $100 - $500 million (see exact revenue data)
• What industry is the company in?
  • Viant Technology is classified as operating in the Advertising & Public Relations industry, NAICS Code 5418.

Viant Technology Annual Revenue and Growth Rate

Viant Technology	Revenue Est. ($ Million)	Growth Rate (%)	# Employees
2023	$100 - $500 million Details in Premium Report
2022
2021
2020
2019

1-Year Growth Rate: 3-Year Growth Rate (CAGR):

Note: Viant Technology's revenues are gauged from an analysis of company filings.

Viant Technology's Income Statement (based on Industry Averages)

Viant Technology P&L	$ Millions
Revenue (Sales)
Cost of Goods Sold
Gross Profit
Operating Expenses
Advertising
Salaries and wages
Other Operating Expenses
Total Operating Expenses
Operating Income
EBITDA
EBIT (Earnings Before Interest and Taxes)
Net Profit

Trademark Applications

Trademark applications show the products and services that Viant Technology is developing and marketing. Viant Technology doesn't have any recent trademark applications, indicating Viant Technology is focusing on its existing business rather than expanding into new products and markets. Trademarks may include brand names, product names, logos and slogans.

Trademark	Date
VIANT Track and report on advertisements and marketing efforts of others; advertising, customer relationship management, and marketing consultancy, namely, analysis of the effectiveness of advertising on Internet-connected televisions, mobile phones, smartphones, computing devices, personal computers, laptop computers, mobile electronic devices, tablet computers, electronic devices and personal digital assistants (PDAs); facilitate placement criteria for advertisements for others on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices; evaluate potential advertising placements for others; collection and analysis of quality metric data for others with respect to advertisements placed on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices; provide verification services related to advertising placements on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices; providing advertising information via a website and mobile, computer, and other Internet-connected device applications; promoting the goods and services of others by preparing and placing advertisements electronically through a global computer network; business administration and management services in the field of digital advertising, customer engagement, customer relationship management, social media, marketing, and entertainment; statistical evaluations of marketing and advertising data; tracking and monitoring online and offline digital advertising profitability and return on investment; compiling and systematization of data into computer databases; advertisement bidding services, namely, providing an online network for publishers to receive real-time leads and bidding opportunities by means of an online marketplace for the purpose of promoting goods and services on publishers digital platforms	10/23/2014
HOUSEHOLDING Advertising, marketing and direct marketing services that target multiple devices within the same residence that are connected to the Internet, telecommunications networks, wireless communication networks, information services networks and data networks, including televisions, mobile phones, smartphones, computing devices, personal computers, laptop computers, mobile electronic devices, tablet computers, electronic devices and personal digital assistants (PDAs); advertising and marketing services that target multiple consumers in the same residence by using information available over the Internet, telecommunications networks, wireless communication networks, information services networks, data networks and social networks; advertising and marketing services that target multiple consumers in the same residence by using Internet Protocol (IP) address information, geolocation information, Internet service provider (ISP) information, demographic information, frequency capping and consumer behavior information; collection, analysis and reporting of metric and analytic data for others with respect to advertisements targeted to devices which are connected to the Internet, telecommunications networks, wireless communication networks, information services networks and data networks, including televisions, mobile phones, smartphones, computing devices, personal computers, laptop computers, mobile electronic devices, tablet computers, electronic devices and personal digital assistants (PDAs); track and report on advertisements and marketing efforts of others; advertising and marketing consultancy, namely, analysis of the effectiveness of advertising on Internet-connected televisions, mobile phones, smartphones, computing devices, personal computers, laptop computers, mobile electronic devices, tablet computers, electronic devices and personal digital assistants (PDAs)	07/10/2013
ADTRICITY Facilitate placement criteria for advertisements for others on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, [ including but not limited to, televisions; ] evaluate potential advertising placements for others; [ collection and analysis of quality metric data for others in various professions and fields of business with respect to advertisements placed on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, including but not limited to, televisions; collection and analysis of data on the quality of advertising placements by website owners and owners of mobile and computer applications; ] provide verification services related to advertising placements on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices [, including but not limited to, televisions ]; track and report on advertisements and marketing efforts of others; advertising and marketing consultancy, namely, analysis of the effectiveness of advertising campaigns on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, including but not limited to, televisions; providing advertising information via a website and mobile and computer applications	04/25/2013

See all trademarks and details in the Full Report.

Market Share of Viant Technology's Largest Competitors

A competitive analysis shows these companies are in the same general field as Viant Technology, even though they may not compete head-to-head. These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines. The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies. Competitive advantage comes from offering better pricing or superior products/service.

Company	Headquarters	Revenue ($ MM)
ENCORE NATIONWIDE	Hermosa Beach, CA	100
OMNICOM GROUP	New York, NY	13
INTERPUBLIC GROUP OF COMPANIES	New York, NY	9
WPP GROUP USA	New York, NY	7
MMS USA HOLDINGS	New York, NY	7
OMNICOM BENEFITS	Stamford, CT	6
HGS USA	Lisle, IL	5
DENTSU INTERNATIONAL AMERICAS	New York, NY	3
STAGWELL	New York, NY	2

Nearby Competitors

These companies are similar in business line and location to Viant Technology. While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.

Company	Headquarters	Revenue ($ MM)
INNOCEAN WORLDWIDE AMERICAS	Huntington Beach, CA	100
VIANT TECHNOLOGY	Irvine, CA	49
DIRECTIONAL MARKETING GROUP	Lake Forest, CA	38
GREENHOUSE AGENCY	Newport Beach, CA	29
OCEAN MEDIA	Huntington Beach, CA	23
BDS CONNECTED SOLUTIONS	Irvine, CA	18

Future Competition: Viant Technology's Fastest Growing Competitors

These companies are in the same general field as Viant Technology and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.

Company	Revenue ($ MM)