DESERT FINANCIAL CREDIT UNION Revenue, Growth & Competitor Profile

DBA DESERT FINANCIAL
DBA DESERT FINANCIAL FEDERAL CREDIT UNION
DBA DESERT SCHOOLS FEDERAL CREDIT UNION

Company Profile & Annual Report for Desert Financial Credit Union

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Desert Financial Credit Union Fast Facts

Revenue	Over $500 million    See Exact Annual Revenue
Employees	Over 1,000Exact Company Size
Primary Industry	5221 Depository Credit Intermediation
Address	148 North 48th Street Phoenix, AZ 85034 desertschools.org

Note: Revenues for privately held companies are statistical evaluations.




Desert Financial Credit Union's Annual Report & Profile shows critical firmographic facts:

• What is the company's size? (Annual sales and employees)
• What industry is the company in?

Desert Financial Credit Union Annual Revenue and Growth Rate

Desert Financial Credit Union	Revenue Est. ($ Million)	Growth Rate (%)	# Employees
2023	Details in Premium Report
2022
2021
2020
2019

1-Year Growth Rate: 3-Year Growth Rate (CAGR):

Note: Desert Financial Credit Union's revenues are gauged from an analysis of company filings.

Desert Financial Credit Union's Income Statement (based on Industry Averages)

	$ Millions (Industry Average)
Desert Financial Credit Union Revenue (Sales)
Cost of Goods Sold
Gross Profit
Operating Expenses
Advertising
Salaries and wages
Other Operating Expenses
Total Operating Expenses
Operating Income
EBITDA
EBIT (Earnings Before Interest and Taxes)
Net Profit

Trademark Applications

Trademark applications show the products and services that Desert Financial Credit Union is developing and marketing. Desert Financial Credit Union doesn't have any recent trademark applications, indicating Desert Financial Credit Union is focusing on its existing business rather than expanding into new products and markets. Trademarks may include brand names, product names, logos and slogans.

Trademark	Date
DESERT FINANCIAL WILLS & TRUSTS Educational services, namely, conducting seminars and workshops in the field of wills and trusts, powers of attorney and estate planning	02/25/2020
DESERT FINANCIAL INSURANCE SERVICES Insurance carrier services; insurance brokerage services; insurance services, namely, underwriting, issuance, and administration of auto insurance, home insurance, Medicare supplemental insurance, long-term care insurance, dental and vision insurance, critical illness insurance, accidental death and dismemberment insurance, identity theft insurance, property and casualty insurance, travel insurance, pet insurance, and wedding insurance; insurance claims assistance administration and processing	04/11/2018
DESERT FINANCIAL WEALTH MANAGEMENT Estate planning services; financial services, namely, investment management; financial consultation services, namely, consulting by a registered investment advisor; Financial advice and financial management services; investment of funds for others; financial planning; investment advisory services; financial asset management services; financial research services, namely, conducting research related to financial information, financial investment information, the performance of investment vehicles, and financial market data; fund investment services; capital investment services; financial planning, namely, personal financial review and consultation; financial transaction services, namely, budget planning in the nature of income and expense transaction tracking; forecasting and analysis of financial data; financial data aggregation, namely, electronically collecting financial data from multiple accounts into a single location for financial review analysis; insurance review services, namely, providing financial advisory services in the area of insurance coverage; financial planning for retirement; Insurance carrier services; insurance sales, agent, and brokerage services, namely, life insurance and long-term care insurance; insurance claims administration and processing	04/11/2018

See all trademarks and details in the Full Report.

Recession Risk

Determine whether Desert Financial Credit Union grew or shrank during the last recession. This is useful in estimating the financial strength and credit risk of the company. Compare how recession-proof Desert Financial Credit Union is relative to the industry overall. While a new recession may strike a particular industry, measuring the industry and company's robustness during the last recession estimates its ability to weather future recessions.

Market Share of Desert Financial Credit Union's Largest Competitors

A competitive analysis shows these companies are in the same general field as Desert Financial Credit Union, even though they may not compete head-to-head. These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines. The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies. Competitive advantage comes from offering better pricing or superior products/service.

Company	Headquarters	Revenue ($ MM)
CAPITOL FEDERAL FOUNDATION	Topeka, KS	100
JPMORGAN CHASE BANK NATIONAL ASSOCIATION	Jersey City, NJ	68
SOUTH DAKOTA BANKERS ASSOCIATION	Pierre, SD	49
PNC FINANCIAL SERVICES GROUP	Pittsburgh, PA	14
U.S. BANCORP	Minneapolis, MN	11
TRUIST FINANCIAL	Charlotte, NC	9
SIERRA PACIFIC POWER	Reno, NV	8
MUFG BANK	New York, NY	7
TD BANK	Falmouth, ME	6

Nearby Competitors

These companies are similar in business line and location to Desert Financial Credit Union. While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.

Company	Headquarters	Revenue ($ MM)
WESTERN ALLIANCE BANK	Phoenix, AZ	100
DESERT FINANCIAL CREDIT UNION	Phoenix, AZ	17
ARIZONA FINANCIAL CREDIT UNION BENEFIT PLAN	Phoenix, AZ	8
ONEAZ CREDIT UNION	Phoenix, AZ	8
ARIZONA CENTRAL CREDIT UNION	Phoenix, AZ	2
COPPER STATE CREDIT UNION	Phoenix, AZ	2

Future Competition: Desert Financial Credit Union's Fastest Growing Competitors

These companies are in the same general field as Desert Financial Credit Union and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.

Company	Revenue ($ MM)