Note: First Florida Credit Union's revenues are gauged from an analysis of company filings.
First Florida Credit Union's Income Statement (based on Industry Averages)
$ Millions (Industry Average)
First Florida Credit Union Revenue (Sales)
Cost of Goods Sold
Salaries and wages
Other Operating Expenses
Total Operating Expenses
EBIT (Earnings Before Interest and Taxes)
Trademark applications show the products and services that First Florida Credit Union is developing and marketing.
First Florida Credit Union doesn't have any recent trademark applications, indicating First Florida Credit Union is focusing on
its existing business rather than expanding into new products and markets.
Trademarks may include brand names, product names, logos and slogans.
FIRST FLORIDA INVESTMENT SERVICES Business succession planning; Tax and taxation planning, advice, information and consultancy services
GREEN EDGE CHECKING Checking account services; Credit union services; Financial consultation in the field of credit union checking accounts
VIBE On-line credit union financial services to credit union members
Determine whether First Florida Credit Union grew or shrank during the last recession. This is useful in estimating the
financial strength and credit risk of the company.
Compare how recession-proof First Florida Credit Union is relative to the industry overall.
While a new recession may strike a particular industry, measuring the
industry and company's robustness during the last recession estimates its ability to weather future recessions.
Market Share of First Florida Credit Union's Largest Competitors
A competitive analysis shows these companies are in the same general field as First Florida Credit Union, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to First Florida Credit Union.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
Future Competition: First Florida Credit Union's Fastest Growing Competitors
These companies are in the same general field as First Florida Credit Union and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.