Note: Natural Trends's revenues are gauged from an analysis of company filings.
Natural Trends's Income Statement (based on Industry Averages)
Natural Trends P&L
$ Millions
Revenue (Sales)
Cost of Goods Sold
Gross Profit
Operating Expenses
Advertising
Salaries and wages
Other Operating Expenses
Total Operating Expenses
Operating Income
EBITDA
EBIT (Earnings Before Interest and Taxes)
Net Profit
Trademark Applications
Trademark applications show the products and services that Natural Trends is developing and marketing.
Natural Trends doesn't have any recent trademark applications, indicating Natural Trends is focusing on
its existing business rather than expanding into new products and markets.
Trademarks may include brand names, product names, logos and slogans.
Trademark
Date
NATURGUARD Insect repellent preparations; Insect repellents; Insect repellents in pre-moistened towelette form
INSECT AND SUN Preparations, namely, lotions and sprays, namely, insect repellant and sunscreen in combination
09/28/2007
See all trademarks and details in the Full Report.
Market Share of Natural Trends's Largest Competitors
A competitive analysis shows these companies are in the same general field as Natural Trends, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to Natural Trends.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
These companies are in the same general field as Natural Trends and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.