What is the company's size? (Annual sales and employees)
What industry is the company in?
Noom has actively raised capital from investors. These investors may include private investors, venture capital firms, or other investment vehicles.
January 2, 2015
Complete list of funding rounds and total amounts in the Company Report
Trademark applications show the products and services that Noom is developing and marketing.
Noom doesn't have any recent trademark applications, indicating Noom is focusing on
its existing business rather than expanding into new products and markets.
Trademarks may include brand names, product names, logos and slogans.
NOOM Computer application software for mobile phones, tablet computers, portable media players, and handheld computers, namely, software for setting and tracking health, fitness or weight loss goals of users
Determine whether Noom grew or shrank during the last recession. This is useful in estimating the
financial strength and credit risk of the company.
Compare how recession-proof Noom is relative to the industry overall.
While a new recession may strike a particular industry, measuring the
industry and company's robustness during the last recession estimates its ability to weather future recessions.
A competitive analysis shows these companies are in the same general field as Noom, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are in the same general field as Noom and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.