.
Detailed information on company financials and operating reports can be found here:
Trademark applications show the products and services that Rentrak is developing and marketing.
Rentrak doesn't have any recent trademark applications, indicating Rentrak is focusing on
its existing business rather than expanding into new products and markets.
Trademarks may include brand names, product names, logos and slogans.
| Trademark |
Date |
CENSUS-LIKE Audience measurement services in the media industry fields of television, video, internet video, video-on-demand, film, movie, movie box office, internet, broadband, and mobile audio-video broadcast and streamed entertainment content, and other media content; market research and market intelligence services; advertising and marketing services; business intelligence services; providing market research, market intelligence, and business intelligence services in the fields of media audience measurement and analytics, media audience data, and pre-release interest and social media activity and conversation; providing online computer databases featuring business intelligence in the fields of media audience measurement and analytics, media audience data, and pre-release interest and social media activity and conversation; providing online searchable computer databases featuring media industry research information in the fields of media audience measurement, audience data, and pre-release interest and social media activity and conversation, and report creation and calculation tools; providing market reports, studies, data, statistics, and analytics related to media audience measurement, and audience data and pre-release interest and social media activity and conversation; media monitoring and analytics services, namely, monitoring, reporting, and analyzing consumer opinion, selection, consumption and pre-release interest in and social media activity and conversation regarding media for television, video, internet video, video-on-demand, film, movie, movie box office, internet, broadband, and mobile audio-video broadcast and streamed entertainment content, and other media content; market research services, namely, media research services for audience viewership, opinions, participation, demographics and pre-release interest and social media activity and conversation; media industry research services in the fields of television program ratings, statistics, and analytics, pre-release interest and social media activity and conversation, and new media product trends and developments for business and advertising purposes; market opinion polling studies; public opinion polling; public opinion surveys; business and market research surveys; analysis and survey data analysis in the field of market research; public opinion polling data analysis; audience polling and survey services, namely, conducting polls and surveys in the media industry fields of television, film, movie, and movie box office media consumption and pre-release interest and social media activity and conversation | 06/13/2014 |
INTERNATIONAL BOX OFFICE ESSENTIALS Providing online non-downloadable database management software for information and data collection, measurement, analytics, and manipulation in the fields of market research, market intelligence, and business intelligence related to media consumption, media audience demographics and preferences, and media-related advertising, marketing, promotion, and sales; providing online non-downloadable media industry software, namely, software for collecting, generating, and reporting media audience measurement and analytics and media audience data based on [ television, video, video-on-demand, film, ] movie, movie box office, and internet, [ broadband, and mobile audio-video broadcast and streamed entertainment content, and ] other media consumption for use in the media industry field; providing online non-downloadable software in the field of entertainment media inventory tracking and revenue-sharing | 03/11/2014 |
STATIONVIEW ESSENTIALS Audience measurement services in the media industry fields of television, video, internet video, video-on-demand, [ film, movie, movie box office, internet, broadband, ] and mobile audio-video broadcast and streamed entertainment content, and other media content; market research and market intelligence services; advertising and marketing services; business intelligence services; providing market research, market intelligence, and business intelligence services in the fields of media audience measurement and analytics, media audience data, and pre-release interest and social media activity and conversation; providing online computer databases featuring business intelligence in the fields of media audience measurement and analytics, media audience data, and pre-release interest and social media activity and conversation; providing online searchable computer databases featuring media industry research information in the fields of media audience measurement, audience data, and pre-release interest and social media activity and conversation, and report creation and calculation tools; providing market reports, studies, data, statistics, and analytics related to media audience measurement, and audience data and pre-release interest and social media activity and conversation; media monitoring and analytics services, namely, monitoring, reporting, and analyzing consumer opinion, selection, consumption and pre-release interest in and social media activity and conversation regarding media for television, video, internet video, video-on-demand, [ film, movie, movie box office, internet, broadband, ] and mobile audio-video broadcast and streamed entertainment content, and other media content. market research services, namely, media research services for audience viewership, opinions, participation, demographics and pre-release interest and social media activity and conversation; media industry research services in the fields of television program ratings, statistics, and analytics, pre-release interest and social media activity and conversation, and new media product trends and developments for business and advertising purposes; market opinion polling studies; [ public opinion polling; public opinion surveys; business and market research surveys; ]analysis and survey data analysis in the field of market research; [ public opinion polling data analysis; ] audience polling and survey services, namely, conducting polls and surveys in the media industry fields of television, [ film, movie, and movie box office ] media consumption and pre-release interest and social media activity and conversation | 03/11/2014 |
.
A competitive analysis shows these companies are in the same general field as Rentrak, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to Rentrak.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
These companies are in the same general field as Rentrak and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.