Note: Six Continents Hotels's revenues are gauged from an analysis of company filings.
Six Continents Hotels's Income Statement (based on Industry Averages)
$ Millions (Industry Average)
Six Continents Hotels Revenue (Sales)
Cost of Goods Sold
Salaries and wages
Other Operating Expenses
Total Operating Expenses
EBIT (Earnings Before Interest and Taxes)
Trademark applications show the products and services that Six Continents Hotels is developing and marketing.
Six Continents Hotels's new tradmarks suggest it is investing in R&D and marketing, while expanding into new products or markets.
Trademarks may include brand names, product names, logos and slogans.
Patent applications show Six Continents Hotels's intellectual property,
its current capabilities and future direction.
Six Continents Hotels has applied for 14 patents since 2009.
Six Continents Hotels's most recent patent was filed in March 2016 for Business Productivity Room.A hotel room with furniture arranged for optimal television viewing from a bed and another location, such as a sofa or second bed. Furniture pieces are connected or closely aligned together and are arranged so that they provide premium viewing for a television, regardless of a location of a person within the hotel room. To this end, embodiments utilize furniture arrangements where the bed and/or sofa are turned at an angle to the walls of the room, and the room is laid out efficiently to account for this different design affect.
Complete list of patent applications
Determine whether Six Continents Hotels grew or shrank during the last recession. This is useful in estimating the
financial strength and credit risk of the company.
Compare how recession-proof Six Continents Hotels is relative to the industry overall.
While a new recession may strike a particular industry, measuring the
industry and company's robustness during the last recession estimates its ability to weather future recessions.
Market Share of Competition: Six Continents Hotels vs. Largest Competitors
A competitive analysis shows these companies are in the same general field as Six Continents Hotels, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to Six Continents Hotels.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
These companies are in the same general field as Six Continents Hotels and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.