Note: Willis North America's revenues are gauged from an analysis of company filings.
Willis North America's Income Statement (based on Industry Averages)
$ Millions (Industry Average)
Willis North America Revenue (Sales)
Cost of Goods Sold
Salaries and wages
Other Operating Expenses
Total Operating Expenses
EBIT (Earnings Before Interest and Taxes)
Trademark applications show the products and services that Willis North America is developing and marketing.
Willis North America doesn't have any recent trademark applications, indicating Willis North America is focusing on
its existing business rather than expanding into new products and markets.
Trademarks may include brand names, product names, logos and slogans.
DRONEGUARD Insurance underwriting in the field of unmanned vehicle systems
LAWYERGUARD Insurance underwriting in the field of professional liability insurance for lawyers
COLLECTIONGUARD Insurance services, namely, insurance underwriting for professional liability insurance for the accounts receivable management (ARM) industry, debt collectors and debt buyers; Insurance brokerage services; Insurance services, namely, writing property and casualty insurance
Determine whether Willis North America grew or shrank during the last recession. This is useful in estimating the
financial strength and credit risk of the company.
Compare how recession-proof Willis North America is relative to the industry overall.
While a new recession may strike a particular industry, measuring the
industry and company's robustness during the last recession estimates its ability to weather future recessions.
Market Share of Willis North America's Largest Competitors
A competitive analysis shows these companies are in the same general field as Willis North America, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to Willis North America.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
Future Competition: Willis North America's Fastest Growing Competitors
These companies are in the same general field as Willis North America and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.