IncFact
Company Profiles: Revenue, Growth, Competition

Marketing Research & Public Opinion Polling Industry

NAICS: 54191

Contents

.Marketing Research & Public Opinion Polling Market Share: Largest Companies in the Marketing Research & Public Opinion Polling Industry

Company HeadquartersRevenue ($ MM)
STAGWELL MEDIALos Angeles, CA100 
TRI-STATE LABOR EDUCATION & DEVELOPMENT FUNDAshland, KY82 
INFORMATION RESOURCESChicago, IL72 
RED VENTURESFt. Mill, SC63 
NATIONAL OPINION RESEARCH CENTERChicago, IL63 
ARBITRONColumbia, MD58 
PRESS GANEY ASSOCIATESSouth Bend, IN41 
FLUENTNew York, NY29 
ABT ASSOCIATESRockville, MD28 
MARKET TRACKChicago, IL26 
COMSCORE (NASDAQ: SCOR)Reston, VA25 
N3Atlanta, GA24 


See exact company revenues in this list


This is a list of the largest companies active in the Marketing Research & Public Opinion Polling industry. This differs from market share in the following example: One business with revenues of $100 million generates 10% of its business from the Marketing Research & Public Opinion Polling industry. A second firm, with revenues of $20 million, generates all of its business from this industry. In our list, we show the businesses having revenues of $100 million and $20 million, respectively. However, the market share would compare the $10 million in industry-specific revenue to the $20 million: the second company has twice the market share even though it is "smaller" in size.


.Additional Companies Operating in the Marketing Research & Public Opinion Polling Industry

Company HeadquartersRevenue ($ MM)
MERCK SHARP & DOHMEKenilworth, NJ100 
IQVIA (NYSE: Q)Durham, NC40 
TNC US HOLDINGSNew York, NY30 
PL MARKETINGNewport, KY24 
C3/CUSTOMERCONTACTCHANNELSMiramar, FL3 
TELERX MARKETINGHorsham, PA2 
WELLLIFE NETWORKFlushing, NY2 
IPSOS AMERICANorwalk, CT2 




.Growth: Fastest Growing Marketing Research & Public Opinion Polling Companies

A list of competitors in the Marketing Research & Public Opinion Polling industry that are rapidly expanding. Businesses may grow organically or through acquisition. Typically, small or midsized companies are in "growth" mode and can expand more rapidly. However, large businesses may have the strategy and financial capabilities to scale rapidly. Businesses that employ a "roll-up" strategy make multiple acquisitions of smaller businesses to form a single large corporation that controls a greater market share than its competitors and benefits from economies of scale.

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.Small Business Financing

Small businesses that have received financing may expand soon. Financing may be required for capital-intensive investments, such as real estate or equipment purchases. Marketing Research & Public Opinion Polling businesses may use the financing to cover startup expenses or the costs of hiring new employees. Loans differ from equity investments in the level of risk that is expected: loans frequently have collateral either directly or implicitly through the business or the owners that ensure repayment. Equity investment has the possibility for much greater returns, but offers no guarantee the principle will be repaid. Convertible securities combine the two concepts, but is used by private-equity firms rather than main street startups.

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. Venture Funding

These Marketing Research & Public Opinion Polling companies are actively raising capital from venture capital firms, private equity, or other investors. Businesses with venture funding generally have higher growth prospects, either through bringing new concepts to market, using innovative business practices, or savvy management.

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