Marketing Research & Public Opinion Polling Industry
Marketing Research & Public Opinion Polling Market Share: Largest Companies in the Marketing Research & Public Opinion Polling Industry
||Headquarters||Revenue ($ MM)|
|STAGWELL MEDIA||Los Angeles, CA||100 |
|TRI-STATE LABOR EDUCATION & DEVELOPMENT FUND||Ashland, KY||82 |
|INFORMATION RESOURCES||Chicago, IL||72 |
|RED VENTURES||Ft. Mill, SC||63 |
|NATIONAL OPINION RESEARCH CENTER||Chicago, IL||63 |
|ARBITRON||Columbia, MD||58 |
|PRESS GANEY ASSOCIATES||South Bend, IN||41 |
|FLUENT||New York, NY||29 |
|ABT ASSOCIATES||Rockville, MD||28 |
|MARKET TRACK||Chicago, IL||26 |
|COMSCORE (NASDAQ: SCOR)||Reston, VA||25 |
|N3||Atlanta, GA||24 |
This is a list of the largest companies active in the Marketing Research & Public Opinion Polling industry. This differs from market share in the following example:
One business with revenues of $100 million generates 10% of its business from the Marketing Research & Public Opinion Polling industry. A second firm, with revenues of $20 million, generates all of its business from this industry. In our list, we show the businesses having revenues of $100 million and $20 million, respectively. However, the market share would compare the $10 million in industry-specific revenue to the $20 million: the second company has twice the market share even though it is "smaller" in size.
Additional Companies Operating in the Marketing Research & Public Opinion Polling Industry
Growth: Fastest Growing Marketing Research & Public Opinion Polling Companies
A list of competitors in the Marketing Research & Public Opinion Polling industry that are rapidly expanding. Businesses may grow organically or through acquisition.
Typically, small or midsized companies are in "growth" mode and can expand more rapidly. However, large businesses may have the strategy and financial capabilities to scale rapidly.
Businesses that employ a "roll-up" strategy make multiple acquisitions of smaller businesses to form a single large corporation that controls a greater market share than its competitors and benefits from economies of scale.
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Small Business Financing
Small businesses that have received financing may expand soon. Financing may be required for capital-intensive investments, such as real estate or equipment purchases. Marketing Research & Public Opinion Polling businesses may use the financing to cover startup expenses or the costs of hiring new employees.
Loans differ from equity investments in the level of risk that is expected: loans frequently have collateral either directly or implicitly through the business or the owners that ensure repayment. Equity investment has the possibility for much greater returns, but offers no guarantee the principle will be repaid. Convertible securities combine the two concepts, but is used by private-equity firms rather than main street startups.
These Marketing Research & Public Opinion Polling companies are actively raising capital from venture capital firms, private equity, or other investors. Businesses with venture funding generally
have higher growth prospects, either through bringing new concepts to market, using innovative business practices, or savvy management.