IncFact
Company Profiles: Revenue, Growth, Competition

Marketing Research & Public Opinion Polling Industry

NAICS: 54191

Contents

.Marketing Research & Public Opinion Polling Market Share: Largest Companies in the Marketing Research & Public Opinion Polling Industry

Company HeadquartersRevenue ($ MM)
NATIONAL OPINION RESEARCH CENTERChicago, IL100 
STAGWELL MEDIALos Angeles, CA40 
RED VENTURESFort Mill, SC34 
TRI-STATE LABOR EDUCATION & DEVELOPMENT FUNDAshland, KY33 
MERKLE GROUPColumbia, MD33 
INFORMATION RESOURCESChicago, IL29 
ABT ASSOCIATESRockville, MD23 
PRESS GANEY ASSOCIATESSouth Bend, IN17 
N3Atlanta, GA16 
COMSCORE (NASDAQ: SCOR)Reston, VA15 
RDICincinnati, OH14 
MARKET TRACKChicago, IL11 


See exact company revenues in this list


This is a list of the largest companies active in the Marketing Research & Public Opinion Polling industry. This differs from market share in the following example: One business with revenues of $100 million generates 10% of its business from the Marketing Research & Public Opinion Polling industry. A second firm, with revenues of $20 million, generates all of its business from this industry. In our list, we show the businesses having revenues of $100 million and $20 million, respectively. However, the market share would compare the $10 million in industry-specific revenue to the $20 million: the second company has twice the market share even though it is "smaller" in size.


.Additional Companies Operating in the Marketing Research & Public Opinion Polling Industry

Company HeadquartersRevenue ($ MM)
IQVIA HOLDINGS (NYSE: Q)Durham, NC100 
MERCK SHARP & DOHMEKenilworth, NJ65 
TNC US HOLDINGSNew York, NY20 
PL MARKETINGNewport, KY16 
C3/CUSTOMERCONTACTCHANNELSMiramar, FL2 
IPSOS AMERICANorwalk, CT2 
AUSMount Laurel, NJ2 
TELERX MARKETINGHorsham, PA2 




.Growth: Fastest Growing Marketing Research & Public Opinion Polling Companies

A list of competitors in the Marketing Research & Public Opinion Polling industry that are rapidly expanding. Businesses may grow organically or through acquisition. Typically, small or midsized companies are in "growth" mode and can expand more rapidly. However, large businesses may have the strategy and financial capabilities to scale rapidly. Businesses that employ a "roll-up" strategy make multiple acquisitions of smaller businesses to form a single large corporation that controls a greater market share than its competitors and benefits from economies of scale.

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. Latest Marketing Research & Public Opinion Polling Trademark Applications

Trademark applications show the direction a company's marketing strategy is headed. Trademarks may include brand names, product names, logos, and slogans. This list identifies companies that are investing in new products or developing new marketing strategies.

Company TrademarkApplication Date
User Research International USER RESEARCH INTERNATIONAL
06/02/2020
True North Research TRUE NORTH RESEARCH
Research and analysis in the fields of economics and economic policy; Administration and management of research grants; Advertising research; Analysis of market research data and statistics; Analyzing
04/24/2020
Brightfractal FRACTL
Advertising and marketing services; advertising and marketing consultancy; public relations; public relations consultancy; digital public relations; content marketing development services; content mar
01/30/2020
Comsort MEDIFIND
Business consulting services concerning the provision of telehealth services and expert healthcare opinion services in the field of employee benefits plans; physician referral services; hospital refer
12/26/2019


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.Small Business Financing

Small businesses that have received financing may expand soon. Financing may be required for capital-intensive investments, such as real estate or equipment purchases. Marketing Research & Public Opinion Polling businesses may use the financing to cover startup expenses or the costs of hiring new employees. Loans differ from equity investments in the level of risk that is expected: loans frequently have collateral either directly or implicitly through the business or the owners that ensure repayment. Equity investment has the possibility for much greater returns, but offers no guarantee the principle will be repaid. Convertible securities combine the two concepts, but is used by private-equity firms rather than main street startups.

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. Venture Funding

These Marketing Research & Public Opinion Polling companies are actively raising capital from venture capital firms, private equity, or other investors. Businesses with venture funding generally have higher growth prospects, either through bringing new concepts to market, using innovative business practices, or savvy management.

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