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Company Profiles: Revenue, Growth, Competition

NATIONAL OPINION RESEARCH CENTER Revenue, Growth & Competitor Profile

DBA NATIONAL OPIONION RESEARCH CENTER
DBA NORC
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Company Profile & Annual Report for National Opinion Research Center

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National Opinion Research Center Fast Facts

RevenueOver $500 million    See Exact Annual Revenue
EmployeesOver 1,000Exact Company Size
Primary Industry54191 Marketing Research & Public Opinion Polling
Additional NAICS Codes54172 Research & Development in the Social Sciences & Humanities
Address55 East Monroe Street
Chicago, IL 60603

www.norc.org/
Note: Revenues for privately held companies are statistical evaluations.


National Opinion Research Center's annual revenues are over $500 million (see exact revenue data) and has over 1,000 employees. It is classified as operating in the Marketing Research & Public Opinion Polling industry.


National Opinion Research Center's Annual Report & Profile shows critical firmographic facts:
  • What is the company's size? (Annual sales and employees)
  • What industry is the company in?

National Opinion Research Center Annual Revenue and Growth Rate

National Opinion Research Center Revenue Est.
($ Million)
Growth Rate (%)# Employees
2019 Details in Premium Report
2018
2017
2016
2015
2014


1-Year Growth Rate:
3-Year Growth Rate (CAGR):
Premium Report

Note: National Opinion Research Center's revenues are gauged from an analysis of company filings.



National Opinion Research Center's Income Statement (based on Industry Averages)

$ Millions
(Industry Average)
National Opinion Research Center Revenue (Sales) National Opinion Research Center Premium Report
Cost of Goods Sold
Gross Profit

Operating Expenses
Advertising
Salaries and wages
Other Operating Expenses
Total Operating Expenses
Operating Income
EBITDA
EBIT (Earnings Before Interest and Taxes)
Net Profit
 


Trademark Applications

Trademark applications show the products and services that National Opinion Research Center is developing and marketing. National Opinion Research Center's new tradmarks suggest it is investing in R&D and marketing, while expanding into new products or markets. Trademarks may include brand names, product names, logos and slogans.

Trademark Date
RESEARCH YOU CAN TRUST
Public opinion surveys and surveys for measuring the quality of life in a community, namely, conducting surveys in the public interest for non-business and non-marketing purposes for government agencies, educational institutions, private foundations, and not-for-profit organizations in the fields of health, economics, education, epidemiology, substance abuse, health services, family, community, crime and justice
07/27/2020
TRUENORTH
Data analytics services involving statistical calibration to combine data from different surveys to support policy-relevant research, strategic research, and scientific research
03/05/2019
FOREGROUND
Economic forecasting and market analysis related to real estate
06/12/2015

See all trademarks and details in the Full Report.


Recession Risk

Determine whether National Opinion Research Center grew or shrank during the last recession. This is useful in estimating the financial strength and credit risk of the company. Compare how recession-proof National Opinion Research Center is relative to the industry overall. While a new recession may strike a particular industry, measuring the industry and company's robustness during the last recession estimates its ability to weather future recessions.



U.S. Industry Overview & Market Statistics:
Marketing Research & Public Opinion Polling

Publisher: AnythingResearch

  • Market Size
  • Growth Rate
  • 5-Year Market Forecast
  • Average Company Size & Growth
  • Salary & Compensation Benchmarks



Market Share of National Opinion Research Center's Largest Competitors

A competitive analysis shows these companies are in the same general field as National Opinion Research Center, even though they may not compete head-to-head. These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines. The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies. Competitive advantage comes from offering better pricing or superior products/service.

Company HeadquartersRevenue ($ MM)
STAGWELL MEDIALos Angeles, CA100 
TRI-STATE LABOR EDUCATION & DEVELOPMENT FUNDAshland, KY82 
INFORMATION RESOURCESChicago, IL72 
RED VENTURESFt. Mill, SC63 
NATIONAL OPINION RESEARCH CENTERChicago, IL63 
ARBITRONColumbia, MD58 
PRESS GANEY ASSOCIATESSouth Bend, IN41 
FLUENTNew York, NY29 
ABT ASSOCIATESRockville, MD28 




Nearby Competitors

These companies are similar in business line and location to National Opinion Research Center. While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.

Company HeadquartersRevenue ($ MM)
INFORMATION RESOURCESChicago, IL100 
NATIONAL OPINION RESEARCH CENTERChicago, IL87 
MARKET TRACKChicago, IL36 
BLUE RIVER PETCARE GROUPChicago, IL28 
MINTEL GROUPChicago, IL13 
HEARTLAND VETERINARY PARTNERSChicago, IL10 




Future Competition: National Opinion Research Center's Fastest Growing Competitors

These companies are in the same general field as National Opinion Research Center and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.

CompanyRevenue ($ MM)
National Opinion Research Center Competitors